Treasured Moments Photography
Brand Identity · Logo Design · Visual System
Brand identity design for Treasured Moments Photography, a photographer based in Mountain View, CA, specializing in family and children photography. The project focuses on creating a warm, and memorable identity that reflects emotion, nostalgia, and storytelling
Goal
Create a distinctive logo and visual identity that combines symbolic elements of a treasure box, keyhole, and vintage aesthetics while supporting the brand’s repositioning and relaunch.
Approach
• Exploration of symbolic and vintage-inspired visual directions
• Logo design integrating a treasure box, a keyhole, and ornamental details
• Development of multiple logo layout options
• Design of business cards, CD cover, and monogrammed collateral
• Creation of branded elements for personalized products
• Logo design integrating a treasure box, a keyhole, and ornamental details
• Development of multiple logo layout options
• Design of business cards, CD cover, and monogrammed collateral
• Creation of branded elements for personalized products
Result
An integrated brand identity system that communicates warmth, nostalgia, and trust while providing flexible applications across print and branded materials.
Role
Art Direction • Brand Identity • Logo Design • Print Design
