TECA
Thomas Edison Charter Academy
A public K-8 school in San Francisco
Customer's request was to rebrand logo, but to leave main idea of old logo and create all kinds of corporate identity.
I changed the font, the color which I think is more suitable for the such Academy. I turned the lamp as I thought that the designation of sign of idea looks that way. Colors reflect the positive mood, childhood, success, all the most beautiful that is associated with children. RED/YELLOW/GREEN/BLUE is the base of all our nature. Identity consists of an adaptable logotype which abbreviates and shrinks depending on the device it is viewed on.
I changed the font, the color which I think is more suitable for the such Academy. I turned the lamp as I thought that the designation of sign of idea looks that way. Colors reflect the positive mood, childhood, success, all the most beautiful that is associated with children. RED/YELLOW/GREEN/BLUE is the base of all our nature. Identity consists of an adaptable logotype which abbreviates and shrinks depending on the device it is viewed on.
