Tatiana Ciudac
Branding & Stationery Design
Brand Identity · Visual System · Print Design
Brand identity and stationery design for Tatiana Ciudac, a handmade crafter with over 15 years of experience creating personalized greeting cards. The project focuses on expressing craftsmanship, warmth, and the personal story behind the brand.
Goal
Create a cohesive visual identity that reflects Tatiana’s creative personality and supports her message of bringing heart and authenticity back to handmade crafts.
Approach
• Exploration of the brand’s values, story, and target audience
• Development of a logo and supporting visual elements
• Creation of a warm, minimal color palette and typography system
• Design of a stationery set and packaging applications
• Development of a logo and supporting visual elements
• Creation of a warm, minimal color palette and typography system
• Design of a stationery set and packaging applications
Result
An integrated brand identity and print system that communicates warmth, authenticity, and craftsmanship while providing a consistent look across physical touchpoints
Role
Art Direction • Brand Identity • Stationery Design • Print Design
