Monroe
Restaurant Menu Design
Print Design · Menu System · Visual Style
Menu design for the Monroe Lounge & Nightclub in San Francisco
The project translates the venue’s distinctive atmosphere - blending art deco, 70s glamour, and 60s modernism - into a refined and tactile print experience
The project translates the venue’s distinctive atmosphere - blending art deco, 70s glamour, and 60s modernism - into a refined and tactile print experience
Goal
Create a menu design that visually aligns with Monroe’s interior and brand character while ensuring clarity, usability, and a premium guest experience.
Approach
• Visual research based on the venue’s interior and architectural context
• Study of stylistic references: art deco, vintage photography, and mid-century aesthetics
• Selection of typography and layout supporting hierarchy and readability
• Development of a structured menu system optimized for print production
• Study of stylistic references: art deco, vintage photography, and mid-century aesthetics
• Selection of typography and layout supporting hierarchy and readability
• Development of a structured menu system optimized for print production
Result
A cohesive printed menu that complements Monroe’s existing brand and interior, reinforcing its identity as a sophisticated bar and event space while functioning as a clear and practical tool for guests
Role
Art Direction • Menu Design • Print Design
