LEVI'S
Valentine’s Day Email Campaign
Concept · Email Design · Mobile-First
Conceptual mobile-first email campaign for Levi’s focused on Valentine’s Day and seasonal gifting. The project translates Levi’s timeless denim heritage into a warm, image-led email experience optimized for modern mobile consumption
Goal
Create a visually engaging, mobile-first promotional email that combines emotional storytelling with clear product discovery and strong calls to action
Approach
• Single-column, mobile-first layout
• Image-led storytelling with large hero visuals
• Modular structure for scalability
• High-contrast CTA buttons for improved usability
• Levi’s-inspired color palette: denim blue, warm beige, signature red
• Image-led storytelling with large hero visuals
• Modular structure for scalability
• High-contrast CTA buttons for improved usability
• Levi’s-inspired color palette: denim blue, warm beige, signature red
Result
A clean, scroll-friendly email concept that blends lifestyle imagery with product presentation while maintaining strong brand recognition and conversion focus
Role
Concept • Visual Direction • Email Design
