Beet Cafe
Cafe Branding & Visual Identity
Brand Identity · Logo Design · Visual System
Brand identity design for Beet Cafe. The project focuses on creating a distinctive logo and visual system that merges three core ideas: coffee culture, beet imagery, and IT-inspired aesthetics.
Goal
Create a recognizable and flexible brand identity that supports the café’s relaunch and establishes a memorable visual presence.
Approach
• Exploration of visual concepts combining coffee, beet, and technology references
• Logo design integrating the three symbolic elements
• Development of a supporting color palette and typography system
• Creation of business cards, monogrammed collateral, and branded applications
• Preparation of identity elements for personalized products
• Logo design integrating the three symbolic elements
• Development of a supporting color palette and typography system
• Creation of business cards, monogrammed collateral, and branded applications
• Preparation of identity elements for personalized products
Result
An integrated visual identity system that delivers a bold, contemporary look and provides consistent branding across physical and promotional touchpoints.
Role
Art Direction • Brand Identity • Logo Design • Print Design
